If this was a real business I would focus mainly on the "Big 4" social media platforms. Facebook is a must because it is so versatile. You can use it to post ideas, to ask opinions, to share other social media posts, and so much more. The rates Facebook charges for their impressions is quite reasonable for the customization and function. A feel a well run Twitter is also a great idea for businesses because it can do most of what Facebook can but provides you with a different feel and a different demographic of users. I feel like a blog is a great addition for most businesses, however I do not feel like it would be a suitable replacement for an actual website. Lastly, Instagram provides a unique way into the mobile devices of your customers by sending pictures directly into their hands. For a business like an E-Sports Lounge being able to post all of the pictures from the events is a great boon as it can reinforce your position on the E-Sports scene.
Overall, I had a great experience in this course. The work was a bit tedious without a true social media aggregation tool but, I felt like the lessons we learned about using social media for business are absolutely paramount in being an effective marketer in today's world.
