Saturday, November 21, 2015

This is it. This is the end.

This semester of Social Media Marketing was a great success! During this class we used all sorts of social media to promote our businesses including Facebook, Twitter, Instagram, Blogs, and more. Of the platforms that we used for this class for me the most rewarding has been this blog. Although, not too many people outside of the class have actually viewed the page I felt that this blog gave me a great opportunity to showcase my writing style and my personality when it comes to gaming. My blog has been a place for me to be creative, funny, and if it was a real business I would have been able to connect with my customers on a level I don't feel the other platforms would allow. 

If this was a real business I would focus mainly on the "Big 4" social media platforms. Facebook is a must because it is so versatile. You can use it to post ideas, to ask opinions, to share other social media posts, and so much more. The rates Facebook charges for their impressions is quite reasonable for the customization and function. A feel a well run Twitter is also a great idea for businesses because it can do most of what Facebook can but provides you with a different feel and a different demographic of users. I feel like a blog is a great addition for most businesses, however I do not feel like it would be a suitable replacement for an actual website. Lastly, Instagram provides a unique way into the mobile devices of your customers by sending pictures directly into their hands. For a business like an E-Sports Lounge being able to post all of the pictures from the events is a great boon as it can reinforce your position on the E-Sports scene. 

Overall, I had a great experience in this course. The work was a bit tedious without a true social media aggregation tool but, I felt like the lessons we learned about using social media for business are absolutely paramount in being an effective marketer in today's world.  

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